Our Honest Purple Carrot Review 2026

This is our honest Purple Carrot Review about the vegan meal delivery service that delivers tasty and entirely plant-based meals straight to your door! In this post, we’ll discuss whether or not Purple Carrot is any good + what we do/don’t like  about it!

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I’ve always been so curious about meal kits, and after following Purple Carrot on social media for a while and seeing all of their amazing recipes (WAY beyond rabbit food), I decided to take the leap and order a box to review for the blog. 

 As food bloggers who are constantly developing and photographing recipe content, I did not go into this review thinking we were going to make it a part of our everyday life, but I was wrong! 

After trying our first box, we decided to keep our Purple Carrot deliveries going at least once a month. (See below for info on how to skip a box.)

I think it will be particularly helpful for when we travel or don’t have a lot of recipes to photograph in a particular week!

With this post, we hope to use our experience (and a ton of research) to help you cut through the guesswork and decide whether or not Purple Carrot is right for you and your family!

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What is Purple Carrot?

Purple Carrot is a vegan meal delivery service. They offer weekly subscriptions for delivery of both meal kits and prepared meals. This post will mostly focus on Purple Carrot’s meal kits (that is, until we give the prepared meals a try!).

Is Purple Carrot any good?

We did the research, and our answer is YES! We’ll get into more detail about what we think about Purple Carrot in the rest of this post (as well as answer some of the most frequently asked questions). Overall, Purple Carrot can definitely be a fantastic resource for anyone who’s vegan or trying to incorporate more plant-based food in their diet and want to have a ton of fun while doing it without putting in a ton of time. And that’s what we’re all about here at Plant Power Couple!

Purple Carrot Promo Code

Click here and use code PLANTPOWER30 to get $30 off your first Purple Carrot box!

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Purple Carrot Meal Delivery Review

Purple Carrot Pros

Here are some of the top things we love about Purple Carrot:

• GREAT recipes. This is coming from two people who make a living developing recipes. Purple Carrot recipes are INCREDIBLE – so creative with simple methods but these amazing flavor combinations that are just delightful. I’m pretty picky with recipes (for obvious reasons), but I cannot find one thing I don’t like about any of the Purple Carrot recipes we tried. It has sparked so much creativity in our kitchen!
• Fresh ingredients. Purple Carrot ingredients arrive fresh in an insulated box packed with non-toxic ice packs. Sometimes this causes a few of the ingredients (like greens) to freeze and wilt a bit, but this is minimal in our experience. The ingredients we received in our box were incredibly fresh and stayed that way for as long as a week in our fridge. I couldn’t believe how crisp and fresh the lettuce for the tofu lettuce cups was!
• All vegan. All of Purple Carrot’s meals are vegan, unlike other meal kit delivery services who may only offer a vegan plan – leaving you with limited and, let’s be honest, often boring options. Purple Carrot only does plant-based, and they do it WELL, taking into account a wide range of vegan tastes that step far outside of the boring and stereotypical “rabbit food” meals. It’s REAL recipes for REAL vegans, like us!

Purple Carrot Cons

These aren’t necessarily deal-breakers for us. However, in the interest of providing you with the most honest review so you can make the best choice for YOU and your family, there are a few cons to consider:

• No monthly delivery option. Personally, I wish Purple Carrot had a monthly delivery option. However, weekly delivery seems to be pretty standard for any meal kit. Because we work with food a lot, we only need 1-2 boxes per month (depending on how many recipes we have to shoot that month and whether or not we’re traveling). There is a way to work around this though; we’ll talk more about how to pause or skip deliveries later on in this post.
• Simplified recipes but missing detail. While Purple Carrot recipes are VERY easy to make and are written in very simple instructions, that sometimes means they lack the detail that might be necessary for a very beginner cook. Speaking from experience here!. A basic knowledge of plant-based cooking (how to dice various veggies, press tofu, etc.) is extremely helpful when making Purple Carrot recipes. If you are new to cooking, you’ll want to factor in extra time to figure these things out.
• Waste. As with most meal kits, each box does create some waste. According to Purple Carrot, however, most of their packaging is recyclable and their website even includes a page with instructions on how to recycle each piece of packaging.

Purple Carrot Cost

Here is the cost breakdown for Purple Carrot Meal Kits:

• 2-Serving Plan with 3 Dinners per Week: $79.50 / $13.25 per serving ($49.50 / $8.25 per serving for your first box with code PLANTPOWER30)
• 2 Serving Plan with 4 Dinners per Week: $106.00 / $13.25 per serving ($76.00 / $9.50 per serving for your first box with code PLANTPOWER30)
• 4 Serving Plan with 2 Dinners per Week: $106.00 / $13.25 per serving ($76.00 / $9.50 per serving for your first box with code PLANTPOWER30)
• 4 Serving Plan with 3 Dinners per Week: $159.00 / $13.25 per serving ($129 / $10.75 per serving for your first box with code PLANTPOWER30)

Here is the cost breakdown for Purple Carrot Prepared Meals:

• 6 Meals per Week (1 serving each): $78 / $13 per serving ($48 / $8 per serving for your first box with code PLANTPOWER30)
• 8 Meals per Week (1 serving each): $104 / $13 per serving ($74 / $9.25 per serving for your first box with code PLANTPOWER30)
• 10 Meals per Week (1 serving each): $130 / $13 per serving ($100 / $10 per serving for your first box with code PLANTPOWER30)

You can also “mix and match” the meal kits and prepared meals!

Here is the mix and match cost breakdown:

• 3 2-serving meal kits + 2 ready-to-eat meals per week: $94 / $11.75 per serving ($64 / $8 per serving for your first box with code PLANTPOWER30)

Is Purple Carrot expensive?

This is going to depend on what you normally spend on groceries / takeout each week currently and how willing you are to pay for the convenience Purple Carrot provides. If you’re eating out or ordering takeout several times a week because you’re short on time and your goal is to replace those meals with home-cooked dinners that are quick and easy to make, I think Purple Carrot could actually save you money. 

However, if you’re a budget grocery shopper who has the time to meal plan and shop each week, paying for Purple Carrot might be a little more expensive than you’re used to. If you need more time in your week and your budget allows you to pay a little extra for the convenience of having someone else meal plan, prep, and shop for you, I think it is absolutely worth a try!

Overall and depending on your situation, we do think the cost of Purple Carrot is definitely worth the convenience. 

Click here to sign up for Purple Carrot and get $30 off your first box with code PLANTPOWER30.

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How does Purple Carrot meal delivery work?

Here’s how the Purple Carrot meal delivery process works:

• Sign up for Purple Carrot. Sign up for your subscription here (and use code PLANTPOWER30 for $30 off your first box!).
• Select your meals…or don’t! From here, you’ll either choose your own meals each week or let the Purple Carrot team select something for you! In addition to the meal kits, you can also add a few breakfasts, lunches, or some of their featured Pantry Items to your weekly box. It’s important to remember the deadline to make edits to an upcoming order is always Tuesdays at 11:59 PM EST the week before to your next shipment!
• Your box is delivered! Your Purple Carrot box will arrive with all the ingredients you need to make the recipes you selected that week. When your first box arrives, it might be helpful to give yourself a little time to go through it, read the helpful pamphlets that come with it, and get a feel for how Purple Carrot packages different meals. 

All-in-all, we think the Purple Carrot customer experience is fantastic. They even offer flexible subscription options like the ability to skip or pause your subscription at any time. You can also easily change your address for the week or choose to skip your box and send it to a friend instead. How cool is that?! 

What comes in a Purple Carrot meal delivery box?

You’ll get all of the ingredients you need to make the recipes you chose for that week packaged in an insulated box with non-toxic freezer packs to keep everything nice and cold.

Most of the ingredients come in separate bags for each recipe, but there are sometimes a few free-floating items. There’s always a head of garlic in each box meant to be used across all the recipes. Sometimes this is hiding in the bottom of the box, so be sure to look for it! 

There are only a few ingredients that don’t come in the Purple Carrot box. Things like olive oil or other vegetable oils, salt, and pepper. 

How to Cancel Purple Carrot

Purple Carrot is available as a weekly subscription, but it’s easy to skip, adjust, pause, or cancel! 

Here’s how you cancel your Purple Carrot subscription:

1. Log into your account and go to the letter icon in the upper right-hand corner of the page. (This is a list icon on the top left of the page on mobile.)
2. Then, click on the My Account page
3. On the right-hand side, you’ll see a box labeled “Subscription Status”. In that box, click the button that says “Change Subscription”
4. From there, it will give you the option of pausing your subscription for 6-10 weeks. Below that option is a button reading “Cancel Subscription”. Click that.
5. From here, you’ll be given a short survey and simple cancellation instructions to complete the process

As an alternative to cancellation, Purple Carrot offers the option to Pause your membership for up to 10 weeks with no charge. You’ll see the Pause option above the “Cancel Subscription” option. 

Purple Carrot also lets you skip a box for a particular week with no charge. Here’s how you do that:

1. Log into your account
2. In the top navigation, you’ll see the [DATE] Menu option with a down arrow next to it. Click on the down arrow.
3. When clicked, it will expand to show you the next 4 weeks with a “Skip” button next to each week
4. Click this “Skip” button next to each week you do not need to receive Purple Carrot Meals. That’s it! Easy, right?

Best Purple Carrot Recipes

Purple Carrot has some seriously talented recipe developers on their team. Every single recipe we have tried from them has been incredible.

Our favorite Purple Carrot recipes (so far!) are:

• Spinach Artichoke Grilled Cheese with Hot Pepper Mayo and Oregano Fries
• Taiwanese Tofu Lettuce Cups with Dates and Gingered Jasmine Rice
• Bulgogi Lettuce Tacos with Korean BBQ Style Shiitake Protein and Kimchi
• Sesame-Broccoli Okonomiyaki with BBQ Sauce
• One-Pot Buffalo Mac & Cheese with Gluten-Free Penne and Chile con Queso
• Mafaldine and “Meatballs” in Tomato Sauce
• Green Machine Burgers with Mojo Verde and Chimichurri Fries

We love that Purple Carrot includes a great mix of healthy light options and comfort food options. We highly suggest selecting a good mix of each kind of meal for your Purple Carrot box. Choose some things that are obviously going to be wins, but also select something that you’re not so sure about and just make it. Because, like us with the Tofu Lettuce Cups, I was so unsure if I was going to like the dates cooked with the tofu but I just followed the recipe and had my mind totally blown. It opens up new options for you and new foods to include in your diet, and it’s exciting!

Hot Tip: Look for the label “Chef’s Choice” next to your recipe options for the week. Most of the recipes we gravitate towards end up having that label!

Purple Carrot recipes change every week, but they share their recipes on their website so you can make them in your own kitchen anytime!

Purple Carrot Prepared Meals Review

We originally came to Purple Carrot for their meal kits, but once we tried their ready-to-eat meals, they quickly became a staple for especially busy seasons of life.

One of our favorite things is how easy it is to toggle between meal kits and prepared meals directly in your account. We turn these on and off all the time depending on what our week looks like. If we’re traveling, coming home from a trip, low on freezer meals, or just don’t have the bandwidth to cook, we switch to ready-to-eat meals for the week. When life slows down again, we toggle back to meal kits. It’s incredibly flexible and actually works with real life.

The selection is always impressively large, with options that span the full spectrum from lighter meals like falafel bowls with pickled veggies to full-on comfort food like vegan spaghetti and meatballs. This works especially well for us because T and I can each pick exactly what sounds good…and then inevitably steal bites from each other’s meals to decide what we want to order next time.

All of the prepared meals come refrigerated (not frozen) with clear heating instructions and “use by” dates printed right on the packaging. Everything we’ve tried has tasted fresh, even when we’ve eaten it right up against the use-by date, which often stretches into the following week.

Just like the meal kits, the prepared meals shine because of Purple Carrot’s intentional flavor combinations. Every dish feels like it has a little something special, a thoughtful twist that keeps it from feeling boring or generic. That consistency across both formats is a big reason we keep coming back.If you’re looking for ready-made vegan meals that still feel exciting, filling, and well-crafted, Purple Carrot’s ready-to-eat options are absolutely worth checking out.

One Thing to Consider

In terms of portion size, the prepared meals can be slightly smaller than the meal kits, which is worth keeping in mind. For example, the Mafaldine & “Meatballs” meal kit gave us about 5-7 meatballs per serving, while the prepared spaghetti and meatballs came with three meatballs (they did seem a bit larger, though, so grain of salt). This isn’t necessarily a downside, just something to consider when deciding which option works best for you or your family.

That said, some of the ready-to-eat portions genuinely surprised us with how filling they were, so it might just take a little time to find which ones work for you. I ordered one of their chorizo burrito duos, and those things were splendidly enormous. I’m literally eating one as I write this, and it is deeply satisfying.

Important Note

One important note: these ready-to-eat meals are different from the Purple Carrot-branded frozen meals you might see at stores like Target. These are freshly prepared meals that come straight from your Purple Carrot subscription, not shelf or freezer items.

Purple Carrot FAQ

Is Purple Carrot vegan? Yes! That’s something we LOVE about Purple Carrot. Unlike other meal kits who may have a vegan option, every single Purple Carrot meal is completely vegan. If you’re vegan, it’s the only meal kit we recommend. 

Is Purple Carrot organic? Most of the non-produce items in Purple Carrot boxes are organic (like the beans, non-dairy milks, tofu, vegan cheeses, etc.), but the produce is often not. Their website says “…due to constraints with sourcing, shipping locations, and our desire to provide unique ingredients and recipes, we are sometimes limited in our options for organic (and non-GMO) products.”

Is Purple Carrot healthy? By our definition, yes! There are definitely some more decadent options (like the Spinach Artichoke Grilled Cheese we loved so much!). However, every single recipe is packed with veggies in a way that we are always surprised how good it tastes. It’s a great way to start introducing more veggies into your diet and learn how to eat them in different ways. All recipes are listed on their website with the calories and labels like “high protein”, “soy-free”, “nut-free”, etc. depending on what your specific health needs are. You can also view nutritional information for each meal on the Menus page. Just click the photo or meal name and then View Full Nutrition Label.

Does Tom Brady own Purple Carrot? No, Tom Brady does not own Purple Carrot (although he has worked with them in the past). This may sound like a weird question, but it’s one of the most-asked questions on Google about Purple Carrot!

Purple Carrot Vs Green Chef

In our opinion, Purple Carrot is the better option. And full disclosure, we have yet to try Green Chef ourselves, but we did a little digging, and Purple Carrot comes out on top.

For one, Purple Carrot is all vegan while Green Chef offers a “Plant-Powered” meal kit option (many but not all of the recipes are vegan; all of them are vegetarian).

As a vegan household, we’d always rather go with an all-vegan company because it aligns with our values and negates the risk of any animal product slip-ups.

I also think the Purple Carrot vegan recipes are much more exciting.

Also, Purple Carrot charges no additional shipping costs for orders over $100, while Green Chef charges a flat shipping fee of $10.99-$11 per box no matter how much you order.

Is HungryRoot or Purple Carrot better?

It depends on what kind of service you’re looking for. We have yet to try HungryRoot, but we did some research and there are some pretty big differences between the types of services they offer. Like Green Chef, HungryRoot offers vegan options but is not an entirely vegan company.

They also seem to be more of a grocery delivery service and less of a meal kit delivery service. The groceries do arrive with recipes, but in my search I did not find too many that are completely vegan and definitely not much variety.. If you’re looking for fully planned and packaged meals ready to be cooked, I’d go with Purple Carrot. If you’re looking for more of a grocery delivery with some flexibility in what you’re cooking, you may want to check out HungryRoot!

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We hope you enjoyed our Purple Carrot review and that you found it helpful! If there’s a question you have that we didn’t answer in this post, let us know in the comments. 

And if you end up giving Purple Carrot a try, be sure to tag us in your photos on Instagram. We’d love to see how it went! If you’re not already hanging out with us over there, we’re @theplantpowercouple with the “the”.

Click here to sign up for Purple Carrot and get $30 off your first box with code PLANTPOWER30.