Three side by side photos of Plant Power Couple in the kitchen

Hi! We’re Brittany + Terrence Roche (B & T for short!). We launched Plant Power Couple in 2015, excited to share our fun and creative approach to vegan cooking with others.

Plant Power Couple provides vegan recipe and lifestyle content aimed at helping both aspiring and established plant-powered foodies fall in love with their kitchens.

We place a strong emphasis on providing our readers with innovative and well-tested recipes that defy preconceived notions of plant-based eating. As such, we love using high-quality and flavorful ingredients to help us and our readers achieve the most delicious results.

Upcoming Content Themes

We focus our content around a different theme each month with the goal of teaching our audience actionable skills they can use in their own kitchen to level-up their plant-based cooking game.

These theme months have been a huge success in getting our community engaged (both on our own platforms as well as our sponsors’!) and are a great opportunity to showcase your brand to a targeted group of over 95K vegan home cooks.

Click on the buttons below to see more info on each theme along with ways to work with us and pricing:

Analytics Overview


  • 2022 Average Monthly Pageviews: 52,405
  • 2023 Average Monthly Pageviews YTD: 73,591
  • YOY Growth: 40%
  • Traffic Source Breakdown: 46% Organic Search, 27% Direct, 25% Social

Email List: A targeted list of vegan home cooks.

  • Total Subscribers: 9,168
  • 2022 Average Open Rate: 35%
  • 2022 Average Click-Through Rate: 5.5%


  • Followers: 52,027
  • Average Monthly Viewers: 1,200,000

Social Media:

Audience Overview

Plant Power Couple’s audience is mostly women ages 25 – 45 who live in North America.

Examples of Previous Collaborations

9 brand logos on a white background: Sunfood, Great Eastern Sun, Botticelli, Elmhurst, No Bull Burgers, California Walnuts, Litehouse, Atlantic Natural Foods, Louis Jadot

Buffalo Tofu Wings made for a partnership with Elmhurst 1925 using their amazing unsweetened cashew milk.

Overhead shot of a pile of breaded and sauced vegan buffalo tofu wings with a bite taken out of the center wing to show the meaty texture inside.

Aglio e Olio made for a partnership with Botticelli using their excellent olive oil.

Head-on shot of a pile of spaghetti aglio e olio with vegetables on a plate with a fork digging in and twirling the pasta. A bottle of Botticelli Extra Virgin Olive Oil in the background.

Walnut Stout Pie made for a partnership with California Walnuts.

Head on photo of a fork digging into a savory vegetarian pie with puff pastry crust and walnut and mushroom filling. There is a jar of peas in the background along with another pie in a white ramekin.

Case studies available upon request. Email [email protected] .