Hi! We’re Brittany + Terrence Roche (B & T for short!). We launched Plant Power Couple in 2015, excited to share our fun and creative approach to vegan cooking with others.
Plant Power Couple provides vegan recipe and lifestyle content aimed at helping both aspiring and established plant-powered foodies fall in love with their kitchens.
We place a strong emphasis on providing our readers with innovative and well-tested recipes that defy preconceived notions of plant-based eating. As such, we love using high-quality and flavorful ingredients to help us and our readers achieve the most delicious results.
Upcoming Content Themes
We focus our content around a different theme each month with the goal of teaching our audience actionable skills they can use in their own kitchen to level-up their plant-based cooking game.
These theme months have been a huge success in getting our community engaged (both on our own platforms as well as our sponsors’!) and are a great opportunity to showcase your brand to a targeted group of over 95K vegan home cooks.
Click on the buttons below to see more info on each theme along with ways to work with us and pricing:
Analytics Overview
Blog:
- 2022 Average Monthly Pageviews: 52,405
- 2023 Average Monthly Pageviews YTD: 67,865
- YOY Growth: 30%
- Traffic Source Breakdown: 46% Organic Search, 27% Direct, 25% Social
Email List: A targeted list of vegan home cooks.
- Total Subscribers: 8,300
- 2022 Average Open Rate: 35%
- 2022 Average Click-Through Rate: 5.5%
Pinterest:
- Followers: 51,901
- Average Monthly Viewers: 1,400,000
Audience Overview
Plant Power Couple’s audience is mostly women ages 25 – 45 who live in North America.
Examples of Previous Collaborations
Buffalo Tofu Wings made for a partnership with Elmhurst 1925 using their amazing unsweetened cashew milk.
Aglio e Olio made for a partnership with Botticelli using their excellent olive oil.
Walnut Stout Pie made for a partnership with California Walnuts.
Case studies available upon request. Email [email protected] .
